Job Description
Are you a creative, strategic thinker with a solid foundation in advertising? Our client is seeking an experienced Advertising Manager to join their dynamic team. This role offers the chance to make a significant impact and take your career to the next level.
Location: Hybrid – Saint Julian's
Responsibilities:
As an Advertising Manager, your broad responsibilities will include but are not limited to:
- Oversee and manage multiple aspects of advertising operations, including planning, execution, optimisation and reporting to achieve business goals.
- Assist with yearly business planning, setting targets and managing budgets for multiple brands.
- Develop and implement lead generation strategies tailored to different markets and brands.
- Plan and execute PPC strategies across a variety of digital marketing platforms.
- Continuously monitor, analyse and optimise online media commitments to drive performance improvements.
- Prepare monthly evaluation reports that assess results against business KPIs, offering insights into ROI.
- Collaborate with media publishers, external agencies, freelancers, and other stakeholders for effective execution.
- Coordinate with designers and agencies to create compelling creative briefs for campaigns.
- Assist in the preparation and go-to-market strategy for new brands.
- Evaluate and suggest improvements to advertising tools and processes for enhanced efficiency.
- Proactively seek growth opportunities and stay updated on market trends to optimise campaign performance.
Requirements:
- 3+ years of performance marketing experience, preferably within the iGaming industry (multi-market experience is a plus).
- Solid understanding of digital platforms, buying models (CPC, CPM, CPA), and performance metrics (ROI, ROAS, Conversion Rate).
- Proficiency in paid digital marketing platforms like Google, META, Telegram, and Programmatic advertising.
- Familiarity with analytics and data visualisation tools, such as Google Analytics and Tableau.
- Strong commercial acumen, with the ability to interpret data and provide actionable insights.
- Advanced Excel proficiency for detailed reporting and analysis.
- Self-motivated, results-focused, with a positive attitude and a desire to learn and grow.
- Excellent communication skills, with fluency in English.
What’s in it for you?
This role provides an exciting opportunity to work in a collaborative and innovative environment, with multiple career development paths available for the right person. Whether you want to deepen your technical expertise or explore leadership roles, the potential for growth is vast.
Additionally, we offer:
- Hybrid work-from-home options
- Free parking
- Professional development and wellness allowances
- Private dental healthcare
- Bonus scheme
- Team events
- Birthday leave
