Company Overview:
Sagan is an exclusive membership community for top executives, founders, and CEOs seeking to hire and maximize the impact of international talent. We bridge the gap between global talent and US-based businesses, connecting candidates from vibrant regions like Latin America, the Philippines, India, Pakistan, Bangladesh, and Africa with leading American companies. Discover a world of career possibilities with Sagan.
Position Overview
We are seeking a proactive and data-driven Digital Marketing Manager to lead our digital marketing initiatives and enhance our brand’s online presence. This role requires a strategic thinker with deep expertise in SEO, paid media, content marketing, and analytics. The ideal candidate will be responsible for developing and executing comprehensive digital strategies, ensuring our brand maintains a strong and cohesive presence across all digital platforms.
As a Digital Marketing Manager, you will play a key role in driving brand awareness, lead generation, and revenue growth through targeted digital campaigns, advanced analytics, and effective use of digital tools.
Key Responsibilities
- Paid Advertising Campaigns: Design and manage Google Ads, Facebook Ads, LinkedIn, and other paid media channels, ensuring maximum ROI and alignment with business objectives.
- Strategic Digital Marketing Management: Develop and implement holistic digital marketing strategies to boost brand awareness, engagement, and lead generation.
- Social Media Management: Oversee content creation, scheduling, and engagement across all social media platforms, maintaining a consistent brand voice and tone.
- SEO & SEM Optimization: Execute on-page and off-page SEO strategies, conduct keyword research, manage metadata, and optimize website architecture for better search rankings.
- Content Strategy & Creation: Lead the development of engaging and SEO-friendly content, including blogs, social media posts, email campaigns, and website copy.
- Analytics & Performance Tracking: Utilize Google Analytics, Google Search Console, SEMrush, Ahrefs, and other tools to track digital performance, analyze KPIs, and generate actionable insights.
- Budget Management: Oversee digital marketing budgets, optimizing spending based on campaign performance and strategic priorities.
- Cross-Functional Collaboration: Work closely with sales, product, and creative teams to ensure marketing efforts align with company goals.
- Innovation & Trend Adaptation: Stay up-to-date with emerging digital marketing trends, adapting strategies to maintain a competitive edge.
Qualifications
Nice to Haves
