About the Client
Our client is a fast-growing company in the digital social casino and crypto entertainment space. They're launching a brand-new platform targeting the global B2C market and are looking for a visionary creative leader to drive all things brand and content.
Role Overview
As Creative Lead (Art & Copy), you’ll be responsible for building a brand identity from the ground up—defining tone of voice, visual language, and content systems that scale. This is a hands-on role where you’ll lead creative direction, manage internal and external teams, and ensure high-volume output across channels, all while keeping brand integrity and user experience top of mind.
Requirements
Build the brand identity from scratch – tone of voice, visual style, brand principles
Develop a structured content system: Always-On, campaign-based, and reactive content
Lead content and creative direction – manage team and approve all final outputs
Set up end-to-end creative processes – from briefing to publishing
Collaborate cross-functionally to ensure consistent and performance-driven messaging across all channels
Hire and grow the internal creative team and external partners (designers, copywriters, agencies)
Align brand and creative strategy with product, marketing, and user experience goals
Ensure creative output supports growth KPIs and user engagement metrics
Maintain brand consistency across all touchpoints, including paid media, social, and in-app experiences
Key Soft Skills
Bold, strategic thinker with strong creative intuition
Comfortable operating in ambiguity and scaling creative processes
Fast-moving, execution-focused, and detail-oriented
Collaborative leader who can align teams across functions
Curious, self-directed, and passionate about disruptive industries
What We Offer
Fully remote position
Opportunity to build a brand from day one
High ownership role with direct access to marketing and executive leadership
Fast-paced, innovative team in a high-growth sector
Interview Process
Intro chat with recruiter
Interview with Head of Marketing + CEO
Portfolio review
Optional final with Founder
Offer
Apply in 2 min to join this innovative fintech company and lead the transformation of HR operations in the crypto industry!
