Our client is a well-established European dermocosmetic brand, currently expanding operations in Vietnam. They are seeking a Medical Communication Manager to drive brand growth through strategic marketing, product launches, and integrated communication initiatives across medical, retail, and digital channels.
This role will work closely with cross-functional teams to ensure brand alignment while localizing marketing strategies to meet the demands of the Vietnamese market.
Key Responsibilities:
Product Portfolio Strategy & Management:
- Identify market opportunities by analyzing customer behaviors, competitive movements, and industry trends within the dermocosmetic sector.
- Develop differentiated product positioning and localized brand messages to enhance customer relevance and product appeal.
- Take full ownership of category sales forecasts, working alongside commercial teams to meet growth objectives.
Integrated Brand & Communication Strategy
- Lead the development of annual brand plans and 360 marketing campaigns, ensuring alignment with brand equity and local consumer insights.
- Manage end-to-end implementation of new product launches and promotional activities across social media, retail environments, and digital platforms.
- Collaborate with internal functions including retail, medical, and trade marketing teams to optimize brand visibility and shopper experience.
- Build and nurture strong partnerships with media, press, KOLs, and relevant external parties to amplify brand awareness.
Operational Excellence & Cross-Department Collaboration
- Oversee the execution of all marketing activities, ensuring seamless coordination between online and offline initiatives.
- Serve as a key point of contact for cross-functional project management, ensuring consistency and timeliness in campaign delivery.
Market & Performance Analysis
- Monitor market dynamics, competitor activities, and category performance to support data-driven decision-making.
- Evaluate the effectiveness of marketing campaigns, providing clear reporting on ROI, brand equity, and sales impact.
Budget Ownership & Management
- Plan and manage the annual and monthly marketing budget, ensuring optimal allocation of resources for maximum return.
- Track project spending and provide monthly financial reporting and performance insights.
Multi-Stakeholder & Project Complexity Management
- Effectively manage inputs from different stakeholders, including sales, trade, medical, and creative teams.
- Lead and oversee complex, multi-functional projects, ensuring on-time, on-budget, and on-brand delivery.
Team Development & Coaching
- Provide coaching, guidance, and support to team members across the marketing function, fostering a high-performance and collaborative culture.
Requirements
- Bachelor's degree in Pharmacy/ Medical/ Medicine, or related field
- Proven experience in product or brand management, preferably in the skincare, beauty, or dermocosmetic industry.
- Strong collaboration skills with the ability to work across multiple internal departments, regional teams, and external partners.
- Strong network connection with KOLs, experts, doctors, and clients to help promote new product of the company.
- Creative mindset with the capability to develop innovative and medically credible marketing strategies.
- Fluent in English
- Solid project management experience, with a track record of successfully launching new products and executing integrated marketing campaigns.
- Data-driven and analytical, with a keen eye for market trends and performance optimization.
- Experience leading, coaching, and motivating cross-functional teams.
